Having defeated the lecherous orc, S.H.E. finds a thirst-quenching treasure cache.World of Warcraft has arrived on the Chinese mainland, and Blizzard, the producer, has joined hands with the Coca-Cola Company in a new "iCoke" ad campaign. The latest ad spot features CGI avatars of S.H.E.'s Ella, Selena, and Hebe vanquishing a fearsome monster that wants them to sell out. The S.H.E. ad is aparently meant to be inspirational, fitting with Coke's slogan, "For satisfaction, look to yourself." The group faces an unscrupulous music executive who wants them to dress more revealingly in order to sell more records. They refuse, and when the exec reacts angrily, the girls take a sip of Coke, which launches them into the World of Warcraft universe. They proceed to teach the guy a lesson while wearing the chaste costumes female video game characters are well-known for. Fantasy battles are quite common on the Chinese front of the Cola Wars. Pepsi's campaign last year featured their entire line-up of young stars slinging magic missiles around in an immense amphitheater. The most recent Pepsi spot, which introduces new recruit Nicholas Tse (see Danwei's previous post on the subject), is a frenzy of icy CGI wings and projectiles. Coke's ads are red where Pepsi's are blue, but there's not much else to distinguish between the two.

麻省理工学院传媒实验室正在进行一场针对网志作者的社会调查。有意参与者请自行前往查阅相关信息：

MIT Weblog Survey: help

Survey Consent Form: consent

I have arrived at Garching, Munich. Everything is fine, but my computer doesn’t have Chinese input yet. This is a problem. Sorry I can’t response to your comments right now. Garching is a small town near Munich, Germany. Life here is Lesiury, and the surrounding is peaceful. Can you believe that we went to pick [...]